To gain a better understanding of the project, I conducted 1:1 interviews with the target audience. I aimed to understand their task management approach. What motivates them, what challenges they face and why they use particular tools.
Here are some key findings:
The priorities are dynamic and often change. It is challenging to keep them up to date.
The tasks are described briefly but cover relatively complex responsibilities
(i.e. completing a uni project).
When in need, they seek simple solutions at their fingertips. Sticky notes and loose pieces of paper are a popular medium. However, it is easy to lose them.
Lists get messy. Extensive to-do lists might cause procrastination or losing track.
Target audience research
In this part of the research, I explored the characteristics of Gen Z. It gave me another perspective on the target audience. I also searched for professional coaches' take on this matter, which allowed me to learn about the key factors causing planning frustrations and how to try to eliminate them.
Insights that guided me later on:
Many individuals in this generation have little patience and like being measured on their progress.
They are also affected by cognitive overload, therefore seek simple solutions.
The last step of the research stage was to investigate the market. I conducted a competitive analysis of available digital tools for listing and organising tasks.